Welcome to the first of a three-part series designed to help you be more proactive and effective. In this episode I share an approach to crafting email subject lines that have more impact. Effective subject lines clearly communicate the action you expect or want the recipient to take.  It's effectively cuing the person - saving them time and mental energy as they scan their inbox. This simple approach uses square brackets that show the abbreviated action or keyword. Square brackets stand out visually so the cue will be clearer Implementing this approach requires you to be proactive. Incorporating this approach will require you to discuss with your exec to agreen on the abbreviations are that you're going to use.

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