Now remember this, you cannot automate thoughtfulness but you can remind yourself to be thoughtful and this is what this strategy will do for you. You’ve got to look at your TOP 100 like a big tray of batteries. Batteries have a charge level. They are most effective when they are fully charged. Your TOP 100 is the same way. The way you keep them fully charged is to stay in touch with them, consistently over the life of your business. When their charge is low, they are at severe risk of using another broker when they do their next real estate transaction. You cannot do this by memory, you have to have a process. Use the process/strategy I’ve discussed today and your TOP 100 will produce in a big way for you.

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