In this 213th episode of my MMPT , I will build on last week's episode #212 to continue to show you how you can use the phrase "People Hire Who They Know, Like and Trust" to segment your marketing efforts as you attempt to build your personal brand on social media profiles and other platforms. This week we go over why people hire who they like. As it relates to marketing and your personal brand, "LIKE" will equate to the client wants to "LIKE" the broker/advisor they choose to assist them with their real estate needs. To do this the consumer needs to not only be reassured that the client "KNOWS" the market but to "LIKE" them, they need to see the broker "living" authentically in the market they serve.

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