asiCast Special Edition III: Definitions – what do we mean by cross-platform reach, engagement and targeting?

asiCast
08/01/2019 23 min
asiCast Special Edition III: Definitions – what do we mean by cross-platform reach, engagement and targeting?

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Episode Synopsis

This is the third asiCast in our series looking at what we mean by the terms we use when addressing issues of vital significance to all involved in the media and communications industry. This time, our Research Director Richard Marks discusses with our group of industry experts definitions of the…

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