asiCast 98: Jane Clarke talks television attribution and cross-media measurement

asiCast
11/10/2019 21 min
asiCast 98: Jane Clarke talks television attribution and cross-media measurement

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Episode Synopsis

In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always…

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