asiCast 60 – Viewability and ad effectiveness across all screens

asiCast
18/10/2017 22 min
asiCast 60 – Viewability and ad effectiveness across all screens

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Episode Synopsis

Can levels of attentiveness to advertising serve as a reliable proxy for its effectiveness? This would seem to be a possibility worth exploring further, following the study recently completed by Karen Nelson-Field in Australia. Karen is the founder of The Centre for Amplified Intelligence and Professor of Media Innovation at…

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