Listen "asiCast 26 – Chris O’Hearn on TAM challenges"
Episode Synopsis
In this asiCast we explore some of the problems associated with television audience measurement that are often overlooked. The complex demands that now need to be met often involve many parties engaging in a collaborative approach. Measurement has become a team game that requires a great deal of project management.…
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.