asiCast 26 – Chris O’Hearn on TAM challenges

20/04/2016 13 min
asiCast 26 – Chris O’Hearn on TAM challenges

Listen "asiCast 26 – Chris O’Hearn on TAM challenges"

Episode Synopsis

In this asiCast we explore some of the problems associated with television audience measurement that are often overlooked. The complex demands that now need to be met often involve many parties engaging in a collaborative approach. Measurement has become a team game that requires a great deal of project management.…

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