asiCast 182: Understanding attention across media

asiCast
24/10/2024 21 min
asiCast 182: Understanding attention across media

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Episode Synopsis

Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period.  In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention…

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