asiCast 179: Evaluating radio ad effectiveness

asiCast
09/10/2024 26 min
asiCast 179: Evaluating radio ad effectiveness

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Episode Synopsis

What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of…

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