asiCast 173: How UKOM integrates YouTube data

asiCast
29/05/2024 28 min
asiCast 173: How UKOM integrates YouTube data

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Episode Synopsis

How valuable is a people-based panel as a starting point for data integration? With the direction of travel for most currencies now being towards expanding their datasets, we were keen to find out more about the integration of YouTube data into the Ipsos iris panel data that drives the UKOM…

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