asiCast 166: What’s in a name? Why media language matters

asiCast
10/10/2023 29 min
asiCast 166: What’s in a name? Why media language matters

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Episode Synopsis

Evan Shapiro is one of the most reliable ‘must-read’ contributors to LinkedIn. When he recently published a piece called ‘What’s In, A Name?’ which highlighted the extent to which as an industry the media use language that simply confuses everyone, bells started ringing in asi’s offices. This was a subject…

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