asiCast 154: Finnish broadcasters take the lead on cross-platform campaign measurement

asiCast
16/02/2023 36 min
asiCast 154: Finnish broadcasters take the lead on cross-platform campaign measurement

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Episode Synopsis

Broadcasters need to take the lead in providing reliable and comprehensive cross-platform campaign measurement across their broadcast and online offers and recently the Finnish commercial broadcasters announced their plans to do so. Finland will be one of the first countries in the world to unify campaign measurement across all broadcaster…

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