asiCast 146 Conference Preview: Attention – the cost and value equation

asiCast
12/10/2022 20 min
asiCast 146 Conference Preview: Attention – the cost and value equation

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Episode Synopsis

We have been looking to apply proxies for attention since whenever – seeking to have ads appearing first in break or on the outside back cover. Now technology appears to provide the opportunity to measure attentiveness and Brian Jacobs of BJ&A talks to Jonathan Waite, Global Director of Havas Media…

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