asiCast 145: Automatic radio and hybrid television measurement

asiCast
07/10/2022 16 min
asiCast 145: Automatic radio and hybrid television measurement

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Episode Synopsis

Audio and video being available to consumers anytime and anywhere presents enormous problems for those involved in audience measurement. For some years now it has been widely acknowledged that hybrid solutions are required for this evolving audio and video market. In this asiCast our Research Director, Richard Marks, talks to…

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