asiCast 144: River of Dreams – integrating linear and BVOD currency

asiCast
03/10/2022 15 min
asiCast 144: River of Dreams – integrating linear and BVOD currency

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Episode Synopsis

Integrating both linear and broadcaster VOD data into the industry currency for both content and advertising has multiple benefits for stakeholders. In this preview to the presentation he will be making with Craig Johnson of Seven West Media at this year’s International Television & Video Conference in Nice, Ian Garland,…

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