asiCast 136: Measuring broadcaster impact and value – the next research challenge

asiCast
25/03/2022 31 min
asiCast 136: Measuring broadcaster impact and value – the next research challenge

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Episode Synopsis

How can broadcasters best demonstrate the impact, value and positive contribution they make to society? Public service broadcasters are always being challenged about their funding and we have recently seen a referendum on the subject held in Switzerland, persistent pressure placed on the BBC in the UK and, ahead of…

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