asiCast 135: VAM in Canada – industry collaboration in action

asiCast
09/02/2022 25 min
asiCast 135: VAM in Canada – industry collaboration in action

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Episode Synopsis

The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, speaks to Neil McEneaney, President and CEO of Numeris, about…

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