asiCast 133: Nielsen moves US TV towards spot ratings

asiCast
16/12/2021 17 min
asiCast 133: Nielsen moves US TV towards spot ratings

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Episode Synopsis

Nielsen recently announced a move from average ad break ratings to actual spot ratings. In this interview with Kimberly Gilberti, SVP Product Manager at Nielsen, our Research Director, Richard Marks, asks how broadcast TV ratings are calculated in the US currently and what exactly does this change involve? Many countries,…

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