asiCast 132: Inside Comscore’s pilot for cross-media measurement in the US

asiCast
08/12/2021 28 min
asiCast 132: Inside Comscore’s pilot for cross-media measurement in the US

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Episode Synopsis

Having been one of the companies selected by the Association of National Advertisers (ANA) to conduct a trial to meet the WFA’s North Star ambitions in the US, Comscore’s Chief Research Officer, Michael Vinson, talks to asi’s Research Director, Richard Marks, about the trial. What does it involve and what…

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