asiCast 122: TV planning and buying – the argument for change

asiCast
13/05/2021 26 min
asiCast 122: TV planning and buying – the argument for change

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Episode Synopsis

The way in which TV airtime is traded has remained pretty much the same for many years even though we know that viewing habits have altered dramatically. A recent report TV Advertising – Evolving the Model conducted by Enders Analysis suggested that this needed to change to ensure ‘it remains…

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