Today, we invite one of our special friends Matthew Brennan, author of “Attention Factory; The story of TikTok and China’s ByteDance”. He is often featured in global media and has delivered presentations on Chinese digital innovation to global firms such as Google, Tencent, DHL, etc. Having monitored the Chinese tech ecosystem closely for a number of years, Matthew is well-positioned to answer our questions, dig deeper into ByteDance’s remarkable success, and share his insights on the mobile-tech environment in the East and West. We will also discuss the digital marketing schemes partaking in all startups and all kinds of business sizes. Last but not the least, some key insights on future tech innovations that can be observed from the ByteDance case.You can find the book on Amazon: https://www.amazon.com/Attention-Factory-TikTok-Chinas-ByteDance/dp/B08L3NW6VM/ Show Notes:02:09 Introduce Matthew Brennan03:20 Why ByteDance is able to build a global product, TikTok05:57 TikTok, the product and technology09:42 TikTok’s from-zero-to-one journey16:30 TikTok’s monetization model and their new initiatives22:20 Lessons from the success of ByteDance30:40 Contact MatthewMany thanks to our guest Matthew Brennan; host Ryan Shuken; producers Eva Shi and  Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!To join our listener group on WeChat, please add SOSV Helper (WeChat ID: sosvhero) and ask for the group  invitation.Follow us on LinkedIn:  https://www.linkedin.com/company/asia-startup-pulseEmail us: [email protected]

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