How to Prevent PR Crisis in China, with Alex Duncan, co-founder of KAWO

Asia Startup Pulse
13/12/2019 34 min Episodio 119
How to Prevent PR Crisis in China, with Alex Duncan, co-founder of KAWO

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Episode Synopsis

01:53 About Alex and KAWO02:37 What brought Alex to China03:45 How Alex started working for a technology company05:26 What has KAWO achieved06:28 What makes dynamic social media ecosystem in China11:06 Challenges that western brands have in China14:56 Social media is way more influential than it was19:28 Localization: trust the local team and listen to users20:01 Brands are also facing risks from publicity25:40 Startups being impacted by the PR crisis27:20 The reason why there were more PR crises29:24 KAWO’s competitors and challengesMany thanks to our guest Alex Duncan, host Oscar Ramos; ; producers Eva Shi; editors David and Geep; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.comIf you like us, please give us a 5-star review and share with your friends!Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/Email us: [email protected]

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