During this week’s episode, we will discuss the value of design in early technology startups with Yiying Lu, the award-winning artist behind the Twitter Fail Whale and Dumpling emoji,  named as “Fast Company's Most Creative People in Business” and Microsoft's “Top 10 Emerging Leader in Innovation”.Show notes:02:08 Introducing Yiying Lu03:00 How design helps with product experience05:30 The role of emotional needs in design10:50 Design as a strategic tool for tech companies14:40 How early stage founders should pay attention to design19:50 Own a cross-cultural mindset27:33 Failed campaign examples when foreign companies enter China31:50 Yiying’s cross-cultural campaign casesMany thanks to our guest  Yiying Lu; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!Follow us on LinkedIn:  www.linkedin.com/company/the-china-startup-pulse/Email us: [email protected]

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