South Korea mandates labels on AI-generated adverts to curb deepfakes

Asia - South China Morning Post
10/12/2025
South Korea mandates labels on AI-generated adverts to curb deepfakes

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Episode Synopsis

South Korea will require advertisers to label their ads made with AI technologies from next year as it seeks to curb a surge of deceptive promotions featuring fabricated experts or deepfake videos and audio of celebrities endorsing food or pharmaceutical products on social media.
Following a policy meeting chaired by Prime Minister Kim Min-seok on Wednesday, officials said they will ramp up screening and removal of problematic AI-generated ads and impose punitive fines, citing growing risks to...

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