It's not everyday that you're joined by "The GTM People's Champion".And luckily, that's exactly who today's guest is, Corrina Owens.Corrina is an award-winning revenue marketer with 13+ years of experience. Her specialities lie in account-based marketing, demand generation, content creation, and go-to-market strategies. She currently co-hosts the GTM podcast, [Direct], formerly the Chief Evangelist Officer of Purple Cork, and advises several tech start-ups such as Aptivio and Postal.Corrina joins us to talk about all things Account-Based Marketing, GTM first strategies, as well as her experience as a woman working in revenue.Account-based marketing (ABM) is a strategic approach that focuses on high-value accounts in a market or business. ABM strategies focus on creating personalized buying experiences for better customer acquisition, relationship-building, and business growth.Tune into today's episode to talk all things ABM with the queen of ABM herself, Corrina. ✨ Follow Ashley✨ Follow Katrine🎵 Jam to our walk-up song playlist on Spotify

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