Episode Synopsis "The Business of UX: Defining and Measuring Success with Ravi Singh"

What does success in UX truly mean, and how can you measure it? In this episode, host Ayan Bihi, UX Design Manager talks with Ravi Singh, Vice President of Design and User Experience at PROS, about how UX professionals can align creativity with business impact. Drawing on over 25 years of experience, Ravi shares: ✔️ Why building relationships is as important as building designs.✔️ How to align UX goals with business objectives.✔️ Practical advice for defining and measuring success in UX.✔️ Tips for staying curious, creative, and growth-oriented throughout your career. Whether you're new to UX or a seasoned leader, this episode will inspire you to think differently about your role and the value you bring. 🌟 Don’t forget to connect with Ravi Singh and host Ayan Bihi on LinkedIn to keep the conversation going!

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