Google Tag Manager: Increasing Data Tracking

Arts Management and Technology Laboratory
05/12/2019 34 min
Google Tag Manager: Increasing Data Tracking

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Episode Synopsis

In this episode, Grace Puckett, Technology and Innovative Content Manager, interviews Jess Bergson, a consultant with Capacity Interactive and Master of Arts Management alum (CMU), to discuss Google Tag Manager. Learn what it is, how to implement it, and how it can increase data collection for your arts organization.

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