Ryan joins Suzie and Mark for our monthly industry update. This time around, it's also a quarterly update and we look at results and trends thus far in 2024. Ryan tells us about the Bicycle Leadership Conference (BLC) he recently attended and where his travels will take him in the coming months on behalf of all at Workstand.BLC300 bicycle industry leaders in attendance Pragmatic about inventory and optimistic outlook Inventory situation, talking heads too critical of bike suppliersStrong consumer sales paired with dealer Just In Time (JIT) orders means wholesale velocity is picking upElectric bike maturing, growth in transportationData presentationOutstanding service award - Ryan accepts an award on behalf of Workstand! Yay us.Q1Ecommerce growth +10% across our platform, February strongest at approximately 22% YoYOrder volume off, with Average Order Volume up double digitsBike discounts driving sales, especially from Specialized (big traffic increase)Overall traffic is up every month in Q1Top performers still driving, typical dealer -3% for the quarterGoogle Search IndexGeneral consumer interest in bikes steady with last yearSpecifically “bike shop” is a bit softer YTDThat has been the general trend, but learn more as the season develops when “bike shop” volume increasesAll search volume has been spiking dramatically on March weekendIt's important to win search, must have products online as consumers shift away from channel-specific searchElectric bike search volume outperforming general termsMore travel for Ryan and teamOur team at Sea Otter meeting with suppliers - look for Matt Lolli and Chris Gardner from our Supplier TeamSpeaking at NBDA retailer summit in MayCollision Technology Summit in JuneQuestions this week:Q: When will the Workstand POS be able to replace Lightspeed?That’s not our goal but ...For many retailers it can today, even if some of the features are lean we are enhancing them rapidlyPerfect fit for our initial target market, merchants with a more outdated POSQ: Do I have to pay for Google Ads to show up in local search results?No. Your product pages and location pages in particular are optimized for organic and if you maintain your website properly then the content you create should perform well.Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInRyan Atkinson, President + Co-OwnerMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

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