Behavioral economics, the understanding of what makes people tick, and getting them to make the right decisions, is not exactly new, and in politics, not always welcome. But when it comes to openly encouraging us to make decisions that have a positive impact on the environment then it certainly gets attention. One UK-based startup company Signol has taken this approach and is applying it to shipping having already proven its case in aviation.Here we here from Signol co-founder Dan White.We also have our regular contribution from Nick Chubb, founder of Thetius on the last week's activity in the technology space, and its not all good news.Support this show http://supporter.acast.com/aronnax. Hosted on Acast. See acast.com/privacy for more information.

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