ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Category Managers Tell Horrible Stories"
Episode Synopsis
Send us a textNot all stories are “once upon a time” fairy tales. The great ones have the power to make individuals feel something, and act. Helen Hepworth believes many category managers are missing the mark with their storytelling, using 2,000-year-old structures with no real plan in mind. Changing your approach could significantly differentiate your company and your career, so don’t miss this episode!
More episodes of the podcast ARCast
Purina Lab9: Unlike Anything in the World
26/11/2025
From ARCast Guest to Media Maven
28/10/2025
3 Keys To Building A Category Function
14/10/2025
Consumers Are Shoppers First
17/09/2025
Stop Learning, Start Dying
20/08/2025
You're Still Superman
05/08/2025
From the Mean Streets of Chicago
15/07/2025
Treat It Like Your Own
01/07/2025
Down to the Napkins
17/06/2025
What Do I Want To Do Now?
03/06/2025
In God we trust