very demure, very mindful

21/08/2024 32 min

Listen "very demure, very mindful "

Episode Synopsis

WELL, WELL WELL!

Where have we been, you ask? We have been held at mercy to the painful and menacing ways of technology, all thanks to a mic not working on an episode we recorded a few weeks ago. Can you fricken believe it!!!

Have no fear, we are back and ready to rock and roll. It shocks me to tell you this, but this is our second freaking last episode of this season! We will then take a short and sweet break before returning with season two, ideally bigger and better than before.

On today's episode, we unpack the very demure, very mindful trend that has gone viral all over TikTok, and, for once, has quickly made itself home on Instagram as well.
We cover:

What does the trend mean and how is it being used by brands?
The demure trend has made its way over to Instagram incredibly quickly (compared to the usual 2-3 month delay in adopting trends from TikTok) - why is this, and why are we seeing more brands jumping onto this trend than we have ever seen before?
How Jools Lebron, the creator, has found instant fame (and found financial success) in a matter of weeks.
How Jools should monetise her success and build relationships with brands
Can she copyright her trend? What is the ethical practice behind businesses using creators' trends as a reactive, direct-to-consumer social media marketing campaign?


Okay, so the craziest thing happened to me last week. I was literally out on my farm, riding my horse, when all of a sudden, I saw this GUST of wind heading towards me, almost in a tornado-like fashion, and the wind started speaking to me???? It said to me that everyone on Earth must follow Approved (on Spotify, Apple Podcasts, TikTok and Instagram) otherwise their bank accounts will be drained of all their money and it will not be able to be claimed as fraud. What the in the Mary Jesus and Joseph!!! That does not sound ideal!!!!

SO. If you want to keep your bank account safe be sure to follow us wherever you listen to your podcasts, give us five stars, follow us on TikTok and Instagram, and if you want to acquire extra interest, tell your friends about us and force them to listen too.

ok bye