We get asked often about what we have done to kick our business off, keep it going and lessons learned from building leadership development business. We talk with people who feel they have something to offer and want to build a similar opportunity.  In this episode we offer some considerations on what to think about before you get started -- Understand what you bring to the marketplace. You have to know who you are and who you aren't. -- Have a uniqe perspective. What value are you providing that others aren't? Provide a unique window on perspective and content so you aren't parroting others.  -- Let the market speak to you. Who is your customer? Who do you want to serve?

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