When we just got started with email marketing, we didn't know what we were doing. Blasting out 150,000 emails to an unsegmented audience was just one of our early mistakes. This episode is all about our experience with email and what we learned along the way.
Topics covered:
- Why bother doing email marketing for mobile apps?
- Our email marketing journey and lessons learned
- Tools we have used and recommend for email marketing
- Strategy we use to improve retention and sales via email
Links mentioned in this episode:
Zoho Campaigns: https://www.zoho.com/campaigns/
Sendy: https://sendy.co/
EmailOctopus: https://emailoctopus.com/
Mailchimp: https://mailchimp.com/
ActiveCampaign: https://www.activecampaign.com/

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