Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am speaking with Ian Gotts the Founder and CEO at Elements.cloud. Elements.cloud provides a suite of tools to help clean up, document and drive adoption of your Salesforce Org.I am talking with Ian about the insight that led to Elements Cloud and how they are creating a category and using disruptive marketing to make a name for themselves.Resources:OrgConfessions-App Etc. is supported by Precursive. Precursive  believes the best companies help their clients realize value quickly, leading to customers for life. Your customer should never notice the transition between unified sales, professional services and customer success teams. Precursive helps manage and improve customer onboarding, project management and professional services automation, all in Salesforce

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