10. Developer Marketing Essentials

03/03/2021 43 min
10. Developer Marketing Essentials

Listen "10. Developer Marketing Essentials"

Episode Synopsis

Adam DuVander, Principal at EveryDeveloper, explains what you should focus on to market to developers.

Topics we cover in the podcast:
• Tell Stories to Engage
• Help Devs Do Their Jobs Better
• Show You Understand Devs’ Problems
• Use Non-Dev Messaging
• Move Beyond Hello World
• Measure Success
• Pinpoint Your Solution
• Talk to Your Users
• Allow Devs to Provide Feedback in Your Docs
• Docs are Only One Piece of DevEx
• For Great DevEx Focus on Getting Started Items
• Communicate Over All Channels
• Identify Usage Before Deprecating
• Streamline Your Guide
• Spark Dev Creativity Through Use Cases

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