Prahlad Kakkar is one of India’s most iconic ad filmmakers. He is the man behind some of the most memorable commercials in Indian advertising history, including “Yehi Hai Right Choice Baby! Aha!” for Pepsi and the “2 Minutes!” Maggi noodles ad. Known for his sharp wit, creativity, and fearless storytelling, he is called the ‘adman’ of India. For over 40 years, Kakkar has changed how brands talk to people through advertisements.In this episode of the ANI Podcast with Smita Prakash, Prahlad Kakkar talks about the golden era of Indian advertising, his collaborations with Bollywood stars like Shah Rukh Khan, Aishwarya Rai, and Priyanka Chopra, and the unforgettable Salman-Aishwarya feud that made headlines.He shares insights into how ads became a mirror of Indian society, the craft of storytelling in 30 seconds, and why today’s advertising world lacks the madness and maverick spirit it once had.Timestamps00:00 – Intro 00:37 – Iconic Ads01:30 – Prahlad’s Favourite Ad06:16 – Pepsi Ad Story09:37 – Aishwarya’s Pepsi Casting12:54 – Aamir’s Pepsi Casting15:55 – Maggi Ad Idea24:14 – Maggi Ketchup Ad Story33:03 – Understanding Audience Pulse37:09 – When Actors Misfit Ads39:11 – Big B as Perfect Fit for Ad42:20 – Shabana & Smita Era47:54 – Aishwarya vs Sushmita51:18 – Aishwarya–Salman Feud55:34 – Sridevi & Hema Era59:30 – Ad Films vs Feature Films1:00:42 – Deepika–Priyanka 'Clash'1:02:47 – Quick Reactions on Stars

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