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Marketing Rhetoric: Aristotle's Guide to Persuasion
Can your writing style become a trust magnet?
Can the emotional power of your words transform indifference into interest?
Is there a way to make logical arguments not only sound smart but also deeply persuasive?
Today we’re going to uncover Aristotle's time-tested trifecta: Ethos, Pathos, and Logos to discover how these ancient yet evergreen concepts can transform your modern Marketing communication into a powerful blend of trust, emotion, and logic.

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Chapters:
00:00 Introduction
01:00 Aristotle's Marketing Rhetoric
01:40 Build Trust With Ethos
03:39 Connect With Pathos
06:13 FREE Workbook Access
06:41 Personalize Content with AI
08:50 Summary

Links mentioned:

Winning the Story Wars: https://amzn.to/3Rvx3gs
Start with Why: https://amzn.to/41d2TSk


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