ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
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Episode Synopsis
This week I discuss the right keyword strategy for B2B versus B2C. So many times, people think they know which keywords to use without actually checking with the data first. A really cool tool I recently used is Wordtracker https://www.wordtracker.com/
Also, just because something is important to your business does not mean it is important or even relevant to your customers.
Also, just because something is important to your business does not mean it is important or even relevant to your customers.
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