Presented by Patrick Mork and Kushagra Shrivastava at Google I/O 2012.

As soon as you hit the “Publish” button on your app, you become (partly) a marketer; you might as well try to be a good one. We’ll share everything we know about promoting apps on Google play: building a strategic marketing framework, making good use of media channels, taking advantage of the assets we’ve built for developers, and convincing the Play team to feature your app.

You can find our schedule at http://developers.google.com/live/android

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