In this AnalystANGLE, Rob Strechay, theCUBE Research analysts, recaps CES 2024, highlighting three key trends. First, AI took center stage, permeating consumer products and services, with notable applications such as Blovo Animal Health using ChatGPT for accessible veterinary care. Second, sustainability was a dominant theme, evident in innovations such as mobile off-grid power solutions and energy-efficient home appliances. Check out theCUBE for the latest in enterprise tech https://siliconangle.com/category/cube-event-coverage/Lastly, Rob explores the convergence of tech marketing with other industries, particularly the concept of "software-defined" in the automobile industry. While software-defined vehicles offered increased flexibility and AI-powered features, there is a need to delve deeper to understand the nuances, especially when hardware companies adopted this concept. The broader trend showcased how tech marketing strategies are finding their way into various sectors, raising questions about the effective adaptation of such strategies.Follow theCUBE's wall-to-wall coverage as the roving news desk for SiliconANGLE reports live from tech's top events https://siliconangle.com/category/cube-event-coverage/ Catch up on the last episode of the AnalystANGLE https://www.youtube.com/playlist?list=PLenh213llmcYnzc3JScBR0fSUUWbHh1EH#CES2024 #theCUBE #AnalystANGLE #theCUBEReserach #AI #ChatGPT #sustainability #TechMarketing #SoftwareDefined

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