In this episode of AMS Illuminations, host Brad Carlson sits down with Dr. Raj Agnihotri, Raisbeck Endowed Dean, Morrill Professor, and Mary Warner Professor of Marketing at Ivy College of Business-Iowa State University. Together, they explore how technology is reshaping sales, from social platforms and automation to AI in everyday practice. Dr. Agnihotri shares insights on digital mediation, the evolving role of relationships in selling, and the skills tomorrow’s sales professionals need to thrive. Whether you’re a student, researcher, or practitioner, this conversation sheds light on the future of sales—and why human connection still matters most.Follow the Academy of Marketing Science on social media:Facebook: facebook.com/AcadMktingSciLinkedIn: linkedin.com/company/academy-of-marketing-scienceFor more information on AMS, visit https://ams-web.org/.

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