Is Pharma or MedTech more digitally advanced? Debate with my guest Jowyn Goh

17/12/2024 19 min Temporada 1 Episodio 15
Is Pharma or MedTech more digitally advanced? Debate with my guest Jowyn Goh

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Episode Synopsis

Text Amplifiz PodcastJowyn Goh worked both in Pharma (GSK) and MedTech (Philips), she is now the Asia Digital Commercial Director at Smith+Nephew a global leader in MedTech/Medical Devices.On this episode, Jowyn and Guillaume have a discussion about the differences and similarities of both the Pharmaceuticals & MedTech Industries when it comes to Customers engagement, adoption of Digital channels/touch-points, unique challenges in Go To Market for both sectors, driving innovations and changes internally... But they also talk about Jowyn's other passion for Coaching and nurturing in herself and others a successful growth-mindset.  Jowyn is an inspiring and genuine Leader with nearly 20 years experience; she is passionate about transforming & improving Customer experiences and digital maturity of Organisations with a "people first" mindset and approach.Whether you are a Pharmaceutical or MedTech, Medical Device professional, a patient or someone who considers a job in the industry, you will find this video insightful & inspiring! Please subscribe!🟩 Is Pharma or MedTech more digitally advanced? I debate with my guest Jowyn Goh 🕓Timestamps:0:00 Intro  0:50 Jowyn Goh compares the 2 sectors at a macro level 01:48 Let's talk about product launches & Go To Market02:30 Digital maturity at first glance 03:48 Role of Medical Representatives & target audiences09:20 Driving innovations & change internally, customer centricity14:50 Jowyn's additional role as a Coach 18:21 ClosingSupport the show

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