In this episode, Will Melton interviews Adam Kennedy, Executive Director of SwimRVA. Adam shares his journey from a collegiate swimming coach to leading SwimRVA, where the mission is to teach every child in Richmond to swim. They discuss the organization's ambitious goals, including expanding access to Aquatics across 11 school districts, overcoming barriers to swimming, and making pools more inclusive. Adam emphasizes the importance of swimming for public health, safety, and economic development, and highlights SwimRVA’s work in certifying lifeguards and running world-class aquatic centers that drive tourism and community well-being.This podcast is produced by Xponent21, a leading expert in Richmond digital marketing, SEO strategies, and website design. Visit Xponent21.com to learn more.From our creators: Want to learn how to rank at the very top of AI search results and seize first-mover advantage? Watch the replay of Adapt or Disappear: How AI is Upending Search & SEO featuring Will Melton, founder of Xponent21 and a top global AI SEO expert.Discover the proven strategies for dominating local SEO, national SEO, and AI-driven search results before your competitors even know what’s happening by getting on the list at DiscoverAIO.com, a new community for marketing professionals and business leaders looking to win in the age of AI. Xponent21 is the top AI SEO agency in the US, recognized globally for its unmatched brand mention dominance and AI citations, consistently securing top placements in AI search results for industry-defining queries. Start with a free, instant SEO audit at Xponent21.com. Want to go even deeper? Explore ...

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