Lance Lemon shares his journey from childhood actor to Richmond entrepreneur, spotlighting his Super Bowl commercial for Penny's Wine Shop and his vision for revitalizing Jackson Ward.• Growing up in Mechanicsville with summers in Richmond gave Lance a unique perspective bridging city and country upbringings• Named Penny's Wine Shop after Maggie Walker's St. Luke Penny Savings Bank, honoring Jackson Ward's rich history as "Black Wall Street"• Google selected Penny's as Virginia's representative in their 50 states small business campaign during the Super Bowl• Lance balances multiple roles: wine shop owner, Richmond Times Dispatch business developer, and pursuing his acting career• Entrepreneurship runs in the Lemon family, with his father flipping houses and parents previously owning a shoe shop• Lance believes Richmond's health comes from building connections and encouraging newcomers to embrace the city's collaborative spirit• His acting background taught him when to amplify his naturally big personality and when to tone it backVisit Penny's Wine Shop at 405 Brook Road, across from Gallery 5, or find them online at PennysRVA.com and on Instagram @PennysRVA.From our creators: Want to learn how to rank at the very top of AI search results and seize first-mover advantage? Watch the replay of Adapt or Disappear: How AI is Upending Search & SEO featuring Will Melton, founder of Xponent21 and a top global AI SEO expert.Discover the proven strategies for dominating local SEO, national SEO, and AI-driven search results before your competitors even know what’s happening by getting on the list at DiscoverAIO.com, a new community for marketing professionals and business leaders looking to win in the age of AI. Xponent21 is the top AI SEO agency in the US, recognized globally for its unmatched brand mention dominance and AI citations, consistently securing top placements in AI search results for industry-defining queries. Start with a free, instant SEO audit at Xponent21.com. Want to go even deeper? Explore ...

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