Sustainable Storytelling with Mel Bandler

Alt Protein Answers
23/05/2021 24 min Temporada 2 Episodio 9

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Episode Synopsis

What IS sustainable storytelling?! Mel Bandler is here to enlighten us on: How to actually COMMUNICATE your value prop; The 2 most important questions to ask when crafting your brand story; how to make your story accessible; sustainability and price elasticity; end to end storytelling with large partners; the most common sustainable storytelling pitfalls and challenges; prioritizing brand conversion vs channel conversion; and so much more!

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