In this episode of All-In, Daniel exchanges lessons applicable to both business and life with Sam Moss, a young entrepreneur navigating his niche in the world of B2B website development and design. The conversation touches on a number of themes that share one thing in common: the value of clarity. Whether it’s defining the clients that best suit your business goals or fully embracing being a dad, Sam and Daniel agree that successful visions are all about two things: keeping it simple and keeping it clear. The 1ClickAgency that Sam founded in upstate New York with his dad has taken a path that will be familiar to entrepreneurs from all industries. It involved a process of figuring out the rapport with small businesses versus a B2B orientation, learning how to discuss money head-on with clients and resisting the fear of losing clients by choosing to narrow the focus. Defining a niche is not self-limiting, says Sam. It’s liberating!

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