Unifying Brand and Performance: SaaS Marketing Insights with Outshine

All Hands on Tech with Digital Nova Scotia
11/12/2025 31 min Episodio 75
Unifying Brand and Performance: SaaS Marketing Insights with Outshine

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Episode Synopsis


On this episode of All Hands on Tech, host Claire Quirion sits down with Kristi McKee, Senior Director of Client Strategy at Outshine, to explore the evolving landscape of SaaS marketing.From the rise of brand awareness campaigns to the power of authentic community engagement, Kristi shares her expertise on integrating brand and performance marketing, personalizing advertising with AI, and measuring success across the full funnel. Whether you’re looking to future-proof growth or better connect brand strategy to revenue, this episode is packed with practical insights for modern marketing leaders.Produced by Unbound Media

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