In this episode, Kell discusses the importance of creating business offerings that are aligned with personal values and client needs. She shares insights from a recent conversation with a holistic counsellor, emphasising the need for individualised client support rather than adhering to industry norms. The discussion highlights the empowerment of business owners to design their services in a way that best serves their clients, encouraging reflection on current practices and the potential for change.   TAKEAWAYS ✨ The way things have always been done is not always the best way. ✨ Clients often seek guidance from their service providers. ✨ Empowering clients means providing them with clear options. ✨ Business owners can create individualised offerings for clients. ✨ It's important to reflect on what feels aligned with your values. ✨ Too many options can lead to client confusion and inaction. ✨ Business practices should be a reflection of personal values and priorities. ✨ Women in business often feel pressured to conform to industry standards. ✨ Creating packages based on client needs can lead to better outcomes. ✨ Empowerment comes from recognising that you can choose your business model.   00:00 Introduction and Upcoming Guest 01:25 Empowering Business Practices 07:00 Individualized Client Offerings 10:10 Reflection and Empowerment in Business

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