Episode Description In the inaugural episode of the Aligned podcast for 2025, host Kell Quarrell discusses the importance of aligning business strategies with personal values and human design. She emphasizes the need for new entrepreneurs to actively engage on social media to build their brand, contrasting this with the more relaxed approach of established business leaders. Kell encourages listeners to reflect on their own business strategies and the necessity of doing things outside their comfort zone to achieve long-term success. Takeaways 🎯Align your business actions with your unique design. 🎯It's essential to engage actively on social media when starting out. 🎯Established business leaders have earned the right to choose when to show up. 🎯Building a loyal following is crucial in the early stages of business. 🎯You may need to do things you don't want to do to succeed. 🎯Reflect on what you truly want from your business. 🎯Visibility and exposure are key to growth. 🎯Authenticity in marketing is important, but so is strategy. 🎯Take advice from experienced mentors with caution. 🎯Your approach to business should evolve as you grow. Chapters 00:00 Introduction to Aligned Podcast 00:55 The Shift in Podcasting Approach 02:51 Navigating Social Media for Business 07:01 The Importance of Building a Following 10:08 Final Thoughts and Call to Action

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