SummaryIn this episode, Clarence continues his conversation with Tanya and Tony Thorson, co-authors of 'Get Off Your Mass!' They explore the connection between the B2A (Business to Anyone) and B2E (Business to Employee) frameworks, emphasizing the importance of treating employees as primary customers and the need for a human-centric approach in marketing.The discussion delves into the internal culture of organizations, the diverse perspectives of the authors, and the future of marketing in an AI-driven world. The episode highlights the significance of authenticity, emotional intelligence, and the human element in effective marketing strategies.TakeawaysThe B2A framework emphasizes treating employees as primary customers.Human-centric marketing is essential in today's business landscape.Internal communication is crucial for effective external marketing.Courage from leadership is necessary to implement new frameworks.Reflecting on personal experiences can enhance marketing strategies.Mosaic marketing involves layering diverse ideas for authenticity.AI can assist but cannot replace the human element in marketing.Building relationships and purpose within teams drives success.The concept of 'smudge' represents the beauty of imperfection in marketing.Success stories can inspire teams to adopt new frameworks.Chapters00:00 The Human Element in Marketing07:47 The Call from Retail Giants09:00 Frameworks for Business and Marketing09:44 The Internal vs. External Marketing Dilemma12:23 Redefining Perfection in Marketing13:55 Courage in Leadership and the B2A Framework15:41 Building Relationships in Business17:30 Precision Meets Human-Centric Marketing19:53 Diverse Perspectives in Co-Authorship22:38 Mise en Marketing: A New Approach26:11 Mindset Shifts for Modern Marketers28:32 The Future Role of Human MarketersKeywords#B2A #B2E #marketing #frameworks #employeeengagement #humancentricmarketing #leadership #AIinmarketing #business #strategy #fulfillment #career #coachingLinks and Contact InfoQuestions & Speaking Engagement: [email protected] "Get Off Your (M)ass!" on AmazonFree Strategy Session with Clarence

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